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What is cross marketing?
It is kind of like cross-training in sports. Cross-Marketing is doing more
than just creating a website. It is creating multiple websites, tying them
into each other and promoting from every different angle.
Say for example, you have
this great little website that you wish to promote that sells. Building
a second website that relates to the first and links to it is the best
way to drive more traffic to your site. For example, you have a store that
sells baseball stuff and your site is bobssports.com You can help to drive
traffic to that site by creating another website that is devoted to baseball
called baseballdaily.com Focus this site on all the issues that true baseball
fans would love to see, articles, drills, schedules, online radio links
etc. A baseball fans heaven.
This is going to be much
easier to promote because it is FREE for all to use. Now what you do is
use baseballdaily.com to promote bobssports.com You must update the baseball
site daily and keep it very fresh so that people keep coming back to see
what is new. They become loyal because they know that both sites
are run by you will feel good about doing business with you. So your business
grows.
Now that you have two or
more websites you need to know how to network them. You want to drive people
from one site to another.
Website networking is the
art of creating a strong connection between two or more websites even though
they may be about different topics. Give your visitors a reason to go from
one website to the other.
- Offers – Does one of your sites
have a special offer that they cannot receive on the other site. Make sure
that they can learn of this offer from every site.
- Banners - Advertise your sites
on all the sites. Banner ads don't have to only be for advertisers.
- Navigation – Place a partners
or network section on all your sites pages that have links between sites.
- Logos - Create a universal logo
that all your sites can operate under. For example the One Dog logo is
used in all our sites. OneDog.com, OneDogDesigns.com , OneDogGolf.com,
OneDogMarketing.com, OneDogSports.com. The One Dog logo creates branding
that ties all the sites together and allows visitors to move from site
to site easily.
- Links – If you have a news story
of feature on one site make sure it is available from all the sites with
a link.
By networking all your sites together
it will drive more traffic to your sites by allowing visitors
to find more information or products that perhaps they did not
originally realize they where looking for. Always be thinking
of new ways to keep the traffic flowing between the site and
keep your traffic growing. |
