|
Keith Lee
Welcome Back to all my friends.
This is the second of several articles that will contain marketing and
promotion tips that can be very effective in promoting your site for little
or no cost. Hopefully none of you got caught with your feet up on the desk. As always, these tips are all proven techniques that do not include spamming.
Tip #3 – Building Effective
Titles on Every page
The title of your website
plays one of the most important roles in how your pages will show up in
search engines. The title is part of, but not the same as, what are called “Meta Tags”. These two features are very important to how search engines
see your site.
Most web page generating
programs have a function that will place a title on each page as you create
it without having to know how to do HTML to accomplish it. In the HTML
code for your page, the first three lines should read:
<HTML>
<HEAD>
<TITLE>My Web Site</TITLE>
Your title tag should contain
5 to 7 keywords that best describe your site. If all you put in your title
is the name of your site, you will likely be misplaced in search engines.
This process usually takes some tweaking over time and few people get it
right the first time, so don’t get discouraged.
The tag should be short and
very precise as to content. The maximum number of characters should not
exceed 60 including spaces.
Tip #4 - Meta Tags
As discussed in the previous
tip, Meta Tags are how search engines see your site. Tags are not the only
factor that search engines look at though. We will discuss that in a later
article.
Again most site creation
software will help you to generate tags for your pages. However, they do
not put all the necessary tags into the document. So in order to get all
the tags you should have you will have to do some text editing.
Tags that should be included
on your pages are:
<title></title>
<meta name=”description”
content=””>
<meta name=”keywords”
content=””>
<meta name=”author” content=”One
Dog Designs”>
<meta name=”revisit-after”
content=”30 days”>
<meta name=”robots” content=”index,follow”>
<meta name=”rating” content=”general”>
<meta name=”copyright”
content=”onedog.com”>
<meta name=”distribution”
content=”global”>
I did not fill in the description
or the keywords content. I will discuss that now.
The Description tag should
be one sentence of not more then 160 characters that describes what the
site is about. It should contain some of the keywords from the title tag
discussed earlier.
The Keywords tag should be
a collection of words that apply to the content of your site. These should
be words that are contained in the site that you believe will be searched
for by users looking for the products or services you are offering. This
tag should not contain more then 800 characters.
Now that you have all of
your tags in place and properly formatted, your site is ready to be submitted
to search engines. Good Luck and happy searching.
XXXXXXXXXXXXXXX
OK, now get to work on these
two and check back in a couple of days for the next couple of tips. In
a couple of months you will see major improvement in your hits and it will
have cost you little to nothing.
Next up….. Logos, and
Slogans
Enjoy and see you again soon.
About the Author
Keith Lee is the President and Founder
of the OneDog.com Network “Your Complete Internet Solution for
Small Business”
|
