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y Keith Lee
Hello to all my friends.
This is the fifth of several articles that will contain marketing
and promotion tips that
can be very effective in promoting your site for little or no cost. So
sit back with your favorite beverage, put your feet up on your desk (make
sure the boss does not see) and enjoy. These tips are all proven techniques
that do not include spamming.
Making a Strategic Branding
Plan
Branding is a long-term goal
of every company. It takes a long time to achieve, howeveronce achieved
it is a very effective. Branding is the image and experience you provide
to the public on a regular basis. It is your identity, it is how you position
your company and how your company positions itself. You want people to
instantly identify your company in your market.
A of the biggest mistakes
that companies make in todays market is changing their logos and slogans.
Companies that are most effective at branding have never changed their
logo or their slogan. Everytime a visit comes to your site they should
see your logo and your slogan. By emphasizing them both on every page of
the site it makes the impression deeper in the mind of your customer. Changing
these breaks the bond between you and yoru customer and defeats everything
you are trying to achieve.
The steps in developing an
effective Branding plan are;
1. Research your competition.
2. Develop specific logo
and slogan ideas to match your industry
3. Develop ways to test
and research your ideas for potential effectiveness.
4. What methods will you
use to brand your logo and slogan.
This does not cover all the
things that are involved with branding your company. For more information,
contact OneDog.com today.
Branding Every Page
As we mentioned up above,
branding every page of your website with your logo and slogan is very important
in achieving long term customer relationships with your company. Many sites
use a larger version of their logo on the main page of the site, with smaller
versions of it on the interior pages. Your logo and slogan should be in
the same location on everypage as well. By building your slogan into your
logo. It is easier to place them both on everypage. We recommend that your
logo and slogan be placed at the top of every page to the left side of
the header, with your slogan just beneath or to the right of the logo.
For branding to succeed it
is very important to follow these instructions on your website. By not
placing your logo in a prominent location on the site you will lose the
positive benefits that correctly branding will accomplish.
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