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A successful web-marketing
plan begins with a Strategic Marketing Plan. It is the key to getting,
retaining, and developing customer loyalty.
A Strategic Marketing Plan
is your key to success. It gives you a plan to build your companies marketing
success by giving you direction to your actions. By having a plan you can
now stay on schedule because you have laid down the foundation. “I have
completed this and now it is time to do this”. A Strategic Marketing Plan
will save you money by allowing you to focus on where your expenditures
are going and where they have gone. This allows you to be more efficient
with time and money. It will also allow you to know what works and what
does not because you have it written down and you can track it.
Below is what your Strategic
Marketing Plan should have to make it successful
1. Website Philosophy and
Purpose
2. Goal Setting and Objectives
3. Strengths and Weaknesses
4. Identifying Competition
Strengths and Weaknesses
5. Alliances
6. Visitors – Who they are
and what do they want
7. Branding
8. Problems and Risks
9. Public Relations
10. Update Your Plan
There are many sources available
to help you with your plan. For information on these visit the resources
section of our website at www.onedog.com
Keith Lee
The OneDog.com Network
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