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The Searchers

When I develope a new website for a client one of the last things they think of is what to do about getting it found in search engines. What probably 99% of designers and their clients don't understand is that to get your website found by search engines like Google and Yahoo you need to prepare for that as you build your site.

When building your new website or just making changes to your existing site you must remember one thing. All search engines are not created equal.

Everyone knows the big boys of the search engine world.

  • Google
  • Yahoo
  • AOL
  • MSN

but most people do not know that their are literally thousands of search engines online and they all do business just a little bit differently. Search engines like

  • Alta Vista
  • Excite
  • Hotbot
  • Lycos
  • Webcrawler and more

are just as valuable to your success online as the big 4 are.

So how does a person or business get their site found online? Just like almost all other things in life, it takes time and effort on either your part or a company like One Dog Marketing. The information on how to do this is readily available online to any business that wants to put the time and money into finding it and implementing it. Companies like One Dog Marketing have been doing this for years and are experienced at what it takes to get results and often times are your best solution to this problem.

The list of things that can and should be done to get found online are long and endless and you need to know what to use and what to ignore.

  • Robots tags
  • Alt tags
  • title tags
  • description tags
  • keyword tags
  • content tags
  • jump pages
  • doorway pages
  • links
  • hidden text

all these things play a role in getting your website know to the world. And once you have completed these tasks you can just sit back and watch the money roll in right? WRONG!

Once you have your website set up properly you MUST continue to be proactive in the promotion of your site or all your hard work will have been for nothing. That is why businesses that are successful online have one of two things. People in house whose full time job is monitoring and upkeep of the company website or a company to do that for them.

If you are a company who wants to be successful is these tough economic times, then you want One Dog Marketing handling your website marketing for your business. Contact One Dog Marketing today for more information.